Transcript for The Best and Worst Commercials of 2013
What a year it's been for viral ads. Some funny. Others crazy. But everyone weighing in this morning. Chris connelly showing us some of the most memorable ads of 2013. Reporter: Everyone loves it when a clydesdale reunites with its long-time owner. ♪ When the landslide brings it down ♪ Reporter: To the strains of stevie knicks for budweiser. Or when will ferrell ron burgundy gets giddy over the glove box in a dodge durango. Or jeff gordon for pepsi maxx. Undercover on a revved-up test drive. Who do you think you are? Reporter: Or jean-claude van damme rocks with volvo trucks. But in 2013, kind of lacking in watercooler-worthy commercials. What made for a delightful or disastrous ad, depended on your point of view. What made ads buzz-worthy this year, they were longer. They had better narrative. They used viral pranks to get people to share them with each other online. Reporter: Like this much-buzzed about kmart commercial. You can ship your pants. I can't wait to ship my pants, dad. I just shipped my pants and it's very convenient. Very convenient. Reporter: Appealingly funny or appallingly vulgar. This geico humpday spot make you laugh. Guess what today is. It's humpday. Or in line for the gecko. Looking a little more business-like might help, too. Reporter: It was a year for ad epics like this one. A two-minute super bowl spot for ram trucks, the late paul harvey's ode to a farmer. Best of the year ads may be rare. But could flourish in any medium. Somebody would seed, weed, feed -- Reporter: Chris connelly, abc news, los angeles. Our thanks to chris this morning. We asked you at the home to tweet us the favorite commercials of the year. Favorite kmart bells and ship my pants. Say that carefully. I'm glad there's a tweet to move what I just said. The least favorite, humpday gets old. Zesty man, my salads haven't been the same since. Great to have you, sam. Thanks for having me. Ship my pants, with a "p," everybody. Morning show. Before we've seen they moved up to that line, didn't they? Just a little bit. Even if the ad gets banned from television, it can go viral over the internet. I'm 9 years old and I think it's funny. We had some great stunt ads, where they didn't rely on stuntmen. Jean-claude van damme doing the splits for the volvo shot. There's another ad the same company did, where they had -- you can only get people to run away from bulls in spain. They had people in a little village running towards volvo trucks and away from angry bulls. Without stuntmen? We heard about it. She went to school all of yesterday. Jean-claude van damme. I love the michael bolton ad, the car ads. There were so many videos that went viral. Not many of them have sentiment. What was your viral video of value of the year. My favorite is the dove real beauty ad. I didn't think a lot of at first. The folks that have the police sketches taken of them. And described by strangers being prettier than they are. I did that piece for "gma." What's the worst? Oh, my goodness. You know, my favorite -- the best. The best? We don't want to know the worst. The bottomless pit. The chipotle ad, with the stop-action scarecrow. And the fiona apple song over it. A look back at the ads from this year.
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