star, beyonce speaking out on new essay overnight taking on the battle for gender equality and abc's amy robach has all that. Reporter: That's right. Beyonce is using her voice in a new way this... See More
star, beyonce speaking out on new essay overnight taking on the battle for gender equality and abc's amy robach has all that. Reporter: That's right. Beyonce is using her voice in a new way this morning, so well known for her hit records and incredible voice and dance abilities she's stepping up for gender equality and asking everyone to do the same. ♪ Who will run the world girls ♪ Reporter: This morning she's making an impassioned plea to make her song about running the world a reality. The pop superstar is wading into the fight for gender equality in a brand-new essay released in the shriver report. Saying "we need to stop buying into the myth about gender equality. It isn't a reality yet" and "equality will be achieved when men and women are granted equal pay and equal respect" ♪ all the single ladies not. Reporter: A new demand for change pressing that women get their fair share. I always felt like it was my responsibility to be aware of kids and their parents and all these generations. Reporter: In an interview earlier this month queen bey opened up about her process hinting at it -- I think at the end of the day all of us want happiness and joy and want to be able to be ourselves and our best selves. Reporter: In a surprising turn this vision she's only shown previously in music showing a feminine perspective is becoming a call to action for both parents and their voice saying these old attitudes are drilled into us from the very beginnin we have to teach our boys the rules of equality and respect so that as they grow up gender equality becomes a natural way of life. Beyonce goes on to say that the new face of feminism will only come if men and women work together to make the changes needed in society and she says that also means "we have to teach our girls that they can reach as high as humanly possible." And you might have herald beyonce's new album has been at the top of the charts since she released it back in december. While she has the world listening it seems she's taking advantage of the moment and taking her message to many. The question is will it be heard and do anything erica suitor and you're talking about the new song, "flawless" she has out and a poem from beyonce, a nigerian poet. We teach girls to shrink themselves and make themselves smaller. We kay you is have imbusiness but not too successful otherwise you will threaten the man." She's putting that into her music, isn't she? She relishes an important role and something a lot realize when they have women. They can shape the way little girls and boys think about themselves and their role. What she's doing is very important. I'm proud of her for it. Getting at a very serious issue. Women only earn 77% of what men earn. And a lot are shocked by that. Every woman in the world -- what we find, moms find there's more of a disparity for mothers when they go back to work. Really? They have trouble finding those plum jobs or people know their time won't be -- they can't give 150% because they have families and don't get the raise and row motion they once would have. What about the girls out there she's speaking of. They can be more empowered. She's telling us 20 change perceptions. Not just about getting married and having a man. What can parents do? You have to talk to your girls and make sure they have expectations of career and success, be able to take care of themselves. Not just talk to the girls, also talk to the boys. Talk to the boy. Trust me, when beyonce speaks even the boys listen. Even the boys are paying attention. My 5-year-old pays attention to her. Thanks very much.
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