positive way pchlt. We're moving on to beyonce. New details about how she kept her brand-new album top secret. Beyonce is on pace for her best debut week ever. So how did she pull it off? Paula faris... See More
positive way pchlt. We're moving on to beyonce. New details about how she kept her brand-new album top secret. Beyonce is on pace for her best debut week ever. So how did she pull it off? Paula faris has the story. ♪ ♪ we're flawless ♪ Reporter: And everything about queen b.'S self-titled release was just that. Flawless. No whispers. No fanfare, no hype. ♪ ♪ I just write another one ♪ Reporter: When the clock struck midnight, just this surprise post. 14 songs. 17 videos available all at once on itunes. ♪ The power ♪ Reporter: But just how did the queen of pop pull off such's unprecedented move? Code names were used in the album, around the columbia offices, had a code name of lily. Reporter: Billboard magazine said there was a shifting deadline. A constant conversation for the better part of the last year. Not until the last two months that the pieces came together. It's been a moving deadline because beyonce wanted to it be perfect. Reporter: And as the day approached -- there were a lot of people involved. A lot of them in the dark until very recently. I just want this to come out when it's ready. And from me to my fans. Reporter: The visual album is complete with 17 videos. 17 staggering looks, styles, and storiers something only queen b could full off fiercely. It's a fmly affair. This video with 1-year-old blue ivy. ♪ Hold on to me ♪ Reporter: And drunken love with hubby jay z. That song and blow are expected to be her next two singles. Call it a december surprise that's redefined music and albums forever. Upon release, only available on itunes. To be able to pull off something of this magnitude in the social media era makes it remarkable. We didn't know she was working on an album. She hinted about it. Little pieces. For it to come all together. She did it. Producers didn't know when it was going to drop. Are we getting a christmas
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