Brad Pitt Chanel Ad Spoofs Raise Questions

Skeptics wonder whether the multimillion-dollar campaign was worth the money.
3:00 | 10/22/12

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Transcript for Brad Pitt Chanel Ad Spoofs Raise Questions
7:43, we are back with big laughs being generated by this spoof of brad pitt as the first male face of chanel number 5. The original ads are being mocked mercilessly. It begs the question was it really worth it for chanel to be paid big bucks, or brad pitt, abc's cecilia vega has the story. Reporter: It was the perfume ad with 6 million views. It's not a journey. Reporter: The perfume ad starring that famous face. Plans disappear. Dreams take over. Reporter: Brad pitt is the first male spokesman ever for that famous brand and his first ad has just be everyone talking, even though most people are left asking, just what the heck he's talking about. I watched it again today. An I have to say it's even stranger than I remembered it from the first time. Reporter: The spogo on and on. From conan o'brien. It's not a journey. every journey ends but we go on. Reporter: To "saturday night live." And the dreams wake up and smile at reality. I'm sorry, is there really no script? Because I've been talking to myself for like two hours straight, I'm starting to sound insane. Reporter: To ellen degeneres. Who let the dogs out? Who? Who? Reporter: And online, people aren't holding back either. Just look at some of these comments for the ad on youtube. From it doesn't matter what he says, it's just sexy. To "worst ad ever." Coco is spinning in her grave and yawn. Love it or leave it, it's has been the ad for the fragrance that has been around nearly a century. It's not just about publicity, they generated millions of impressions and gotten a ton of publicity. This is a home run. Reporter: Other faces have been the face for this perfume before. My luck, my fate, my fortune. Reporter: But none quite like this. I'm sorry, is it me or do i look super homeless? Reporter: For "good morning america," cecilia vega,

This transcript has been automatically generated and may not be 100% accurate.

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