'Brosurance' Ads Target Young, Uninsured Men

Colorado ad campaign uses photo of a keg stand to get men to sign up for health insurance.
0:36 | 10/25/13

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Transcript for 'Brosurance' Ads Target Young, Uninsured Men
It's Obama care and animal house combines. A new social media campaign is aimed at getting young men to sign up for the affordable health care act and they're calling -- brochure notes here it is the looks like a joke but it's the real deals put together by two advocacy groups -- strongly support obamacare. Now these hard party years and -- message quote keg stands are crazy not having health insurance it's -- here. -- -- so far here's another term brochure is catching on already -- six million mentions on Twitter. In those initial hours after the campaign weekend.

This transcript has been automatically generated and may not be 100% accurate.

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