It will be round two in the nationwide protests surrounding chick-fil-a, one of the nation's biggest fast food chains. People packed the chains, showing support for the president's anti-gay marriage... See More
It will be round two in the nationwide protests surrounding chick-fil-a, one of the nation's biggest fast food chains. People packed the chains, showing support for the president's anti-gay marriage stance. Now, gay activists have protests of their own. And steve osunsami has more from atlanta. Reporter: At chick-fil-a restaurants today, customers will get an eyeful, with their waffle fries. Throws are promising to hold a kiss day at chick-fil-as across the country. Nearly 100,000 friends and family have been invited online. It's a way to show chick-fil-a and the rest of the country that our love is just as good as heterosexual love. Reporter: For years, the business has donated millions for groups that fight gay americans and gay marriage. But the company heated up deep-fried debate three weeks ago, when president dan cathy elaborated. I think we're inviting god's judgment on our nation, when we shake our fist at them and say, we know better than you what constitutes a marriage. Reporter: This week, chick-fil-a supporters showed their force. Crowding restaurants from coast-to-coast. I happen to agree with his beliefs. I do belief in marriage between a man and a woman. Reporter: In a statement, chick-fil-a said it was an unprecedented day with record sales. The controversy, it's unfortunate. Reporter: In augusta, georgia, one restaurant even ran out of food. We're really glad to have an opportunity to show our support for a business that is not afraid to say what they believe. Reporter: How this culture clash will affect chick-fil-a's bottom line remains to be seen. But it's a mighty business. The company made a profit of nearly $500 million last year. Chick-fil-a executives have been trying to calm this fire down, saying today should be another day. Amy? Steve, thanks so much.
This transcript has been automatically generated and may not be 100% accurate.