Retailers Extend Hours Ahead of Christmas

Stores are taking sales to another level in the final stretch before the holidays.
3:00 | 12/18/13

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Transcript for Retailers Extend Hours Ahead of Christmas
And now, to holiday shopping madness. Seven days until christmas. And this year, some stores will be open for more than 100 hours straight. Great for shoppers and great for procrastinators, as well. Abc's rebecca jarvis is at macy's, right here in new york city, with the story. Is it already busy? Reporter: It's already busy, lara. I've seen people going in and getting their holiday shopping done this morning. And what's shocking, you say there's procrastinators out there. Apparently, one in ten americans have finished their holiday shopping. But the rest of us still have a long way to go, which is why stores like macy's, are letting people shop around the clock for that final retail rush. If you thought holiday shopping was all about the sprint. I'm in. Reporter: Think again. This year, it's a marathon, with stores across the country now taking sales to another level. Going 24/7, into this final countdown to christmas. We are so close to the finish line. And when you're close to the finish line, that's when all of the deals kick in. Reporter: Kohl's opening its doors at 6:00 a.M. This friday. Keeping them open more than 100 hours straight until christmas eve at 6:00 p.M. Toys "r" us starts 87-straight hours of shopping around the clock this saturday morning at 6:00. And at macy's, doors begin opening this week, from 7:00 in the morning until midnight. Best buy, walmart and nordstrom hopping on the trend. Some target stores keeping the lights on as late as 10:00 p.M., christmas eve. If you go to the mall at midnight, you're going very smart. You're going at the quiet time. Reporter: At target, last-minute deals like this 32-inch hdtv for $190, regularly $260, STARTING DECEMBER 22nd. At walmart, an iphone 5c, or 5s, with a new contract from at&t or verizon. And our holiday shopping rule of thumb, is it a deal? It has to be 30% off or more to be the best deal around.

This transcript has been automatically generated and may not be 100% accurate.

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