Dr. Oz Faces Lawsuit Over Claim About Olive Oil

The North American Olive Oil Association (NAOOA) has filed a lawsuit against Dr. Mehmet Oz after he said on his TV show that the majority of extra virgin olive oil sold in U.S. supermarkets may be "fake."
1:59 | 12/01/16

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Transcript for Dr. Oz Faces Lawsuit Over Claim About Olive Oil
We're back with that Dr. Oz lawsuit. He is being sued over statements made on his show about the olive oil sold in supermarkets and ABC's Mara schiavocampo is here with all of those details. Good morning, Mara. Reporter: Amy, good morning. Olive oil is big business. Americans today use three times the amount we used 20 years ago. That's a market worth an estimated $2 billion. But on his show Dr. Oz questioned the quality of the vast majority of olive oil on store shelves and now one group is fighting back. An olive oil trade association suing Dr. Oz over this comment. Shocking 80%, 80% of the extra virgin olive oil that you buy every day in your supermarket isn't the real deal. Reporter: Telling his millions of viewers during an episode in may their olive oil might be fake. In a suit filed this week, the North American olive oil association saying the famous TV doctor willfully and maliciously disseminated false information about olive oil. "The Dr. Oz show" tells ABC news they will aggressively defend the story which was covered by numerous other reputable news organizations. Adding that the statute the lawsuit is based on is discredited and constitutionally questionable. Now, in the suit the olive oil trade group notes that any oil with their seal of approval is regularly tested and meets their standards. They're seeking a jury trial and asking for punitive damages and legal fees. Trying to fight for their reputation. Dr. Oz isn't backing down saying he'll go after this group. He's not the first one to make these claims. A lot of news organizes covered this and called it fake, the issue is about call and I think that's the distinction. It's not that it's not olive oil but does it meet the quality standards. You look good. Thank you very much. My catwalk. Do the catwalk for us. No. You know, I'm an Italian girl. It's all the olive oil paid off.

This transcript has been automatically generated and may not be 100% accurate.

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