Flamin' Hot Cheetos Banned in Some Schools

A snack popular with kids is now banned in many schools across the country.
3:00 | 10/16/12

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Transcript for Flamin' Hot Cheetos Banned in Some Schools
Now, to the uproar over flamin' hot cheetos, now banned in many schools around the country. The snack is popular with kids, with its own facebook fan page and online competitions on who can eat the most cheetoshe fastest. Why is this snack, which has been around for years, suddenly under fire? Linsey davis has the story. Reporter: This music video about the bite-sized snack has more than 3 million hits on youtube. But this morning, flamin' hot cheetos are under fire. School districts in california and new mexico are trying to ban them. And illinois and rockford public schools where ey used to sell 150,000 bags of flamin' hots each year, are off the menu. If children want to bring in snacks that are high in fat and calories, that's their choice. They can do that. Reporter: School officials say the concern is their nutritional value or lack thereof. Each of the snack-sized bags contains 26 grams of fat. And a quarter of the sodium recommended for the entire day. And on top of the artificial coloring and flavoring, they are highly addictive. And there may be science behind it. Our brain is hard-wired to find things like fat and salt really rewarding. Now, we have foods that have them in such high levels that could trigger an addictive process. Reporter: Dr. Ashley gearhart says children are more susceptible because their bodies are developing. Frito lay, which makes and sells cheetos, tells abc news, it is committed to responsible and ethical marketing practices, which includes not marketing our products to children ages 12 and under. Some school officials say, try telling that to these kids. Frito lay says they don't sell snacks directly to the schools. The district in illinois now sells the baked cheetos. Can you eat just one, elizabeth? We'll see. Wait. I have to have more. Here's another one for you, too. Just kidding. Sam? These are terrible, I have to

This transcript has been automatically generated and may not be 100% accurate.

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