That's the question posed by "gold rush." It tracks modern-day explorers to find gold. And abc's neal karlinsky has a look. Reporter: At first glance, you might not consider these guys as tv gold, the... See More
That's the question posed by "gold rush." It tracks modern-day explorers to find gold. And abc's neal karlinsky has a look. Reporter: At first glance, you might not consider these guys as tv gold, the main ingredients of a number one hit. But their show, "goild rush," and a group of self-described knuckleheads, looking to strike it rich for gold, in the vast wilds of the yukon. You have to. This is the ultimate way of knowing whether you have gold in your area. Reporter: Father and son, jack and todd hoffman, say the economic downturn combined with the rising price of gold, is driving them to risk everything, digging for buried treasure. This isn't just a show for you. You need to strike it. This isn't a joke for us. This is really our lives. We really have to get gold, you know? Reporter: Their partner, dave, gave me a lesson behind the wheel of a huge loader, the kind of gear they use to move tons of earth, while sifting for riches. We're speaking to america. If you're on unemployment, take a chance. Start a new business. Reporter: The odds of hitting it big are not good. Last year, they brought in 94 ounces. More than $50,000 worth. But nothing compared to their expenses. 1,000 ounces. Reporter: For this season, todd has vowed to hit it big. 1,000 ounces of gold. You have 1,000 ounces. I can't say what I got. Reporter: You had a good season. Can't say. Reporter: He couldn't budge, leaving us all to tune in to find out if the gold rush is real this year. For "good morning america," neal karlinsky, abc news, sandy, oregon.
This transcript has been automatically generated and may not be 100% accurate.