Gray Thursday: Thanksgiving Shopping Madness Kicks Off

Stores open earlier than ever before to compete for holiday sales.
2:54 | 11/22/12

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Transcript for Gray Thursday: Thanksgiving Shopping Madness Kicks Off
And now, to that other big thanksgiving tradition, shopping. You don't have to wait until tomorrow to hit those big door-buster sales. Thursday, as we've said, is the new black friday, with so many stores now opening earlier than ever to compete for your holiday dollars. Abc's john schriffen is with us from kmart in the bronx. Good morning to you, john. Reporter: Elizabeth, good morning. This kmart opened just a little over an hour ago. There's already people in line. But get this. There are hundreds of people upstairs crammed in the electronics department, all trying to get their hands on this. A 32-inch tv, normally $299. Today, only 97 bucks. Unfortunately, this tv already sold out. But today, there's plenty of other deals out there. It's thanksgiving. And it's on. Just start to get pumped up. You know, 20 min before those gates open. Reporter: The traditional black friday shopping bargains are now being gobbled up by door-busting deals starting this morning, for gray thursday. Kmart already opened their doors. And other major retailers like toys "r" us, walmart and sears, are right behind them, starting their parties at 8:00 p.M. Target, an hour later at 9:00. The day after thanksgiving, black friday, when the stores go into the block. When they make all their money. That's not true anymore. Reporter: Some of the most determined shoppers have been lining up for days. Sleeping in tents since last weekend, all trying to get a turkey leg up on their fellow bargain-hunters. I beat my competition. They pulled up around 3:00. We were already here. Reporter: Last year, some sale-seekers were too excited. And turned holiday shopping into a contact sport. This year, stores are beefing up security. Best buy employees even participated in training drills. To handle the large crowds. What are the hottest items expected to fly off the shelves today? Sears is slashing 1,000 bucks off this kenmore, refrigerator. AS FOR FLAT-SCREEN TVs, WALMART Has knocked $200 off a 46-inch samsung l.E.D. And if all this running around today had you rundown, rest up. Black friday officially kicks off at midnight. At best buy, sports authority, and macy's. Not everyone is excited about having to shop on thursday. That's because today -- that's because walmart employees are planning to strike, upset about having to work today. And also demanding higher pay. But walmart says it should not affect shoppers' experience. If anyone out there is wondering about the last tv, unfortunately, it is already claimed. Elizabeth? Already? All right. Thank you so much, john. And to find out where you can find all the bes black friday and cyber monday deals, go to goodmorningamerica.Com on yahoo! Actually, it's not black friday

This transcript has been automatically generated and may not be 100% accurate.

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