New Hair Product Could Mean Fewer Salon Trips

This revolutionary product promises to make you and your bank account look good.
3:00 | 01/27/14

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Transcript for New Hair Product Could Mean Fewer Salon Trips
Our week-long series, bargain beauty secrets. The latest products that will make you and your bank account feel better. Something for your hair that could mean fewer salon appointments and hundreds in savings. We need to talk. About hair color. Reporter: Let's be honest, ladies. We all want the beautifully coifcoif ed tresses. No matter how hard we try, making sure our color is perfect all the time, not so easy. Why is it hard for women to find time to get to salons. It's a big commitment. It takes over an hour. Reporter: Enter color wow. You literally brush away those, well, imperfections. This is a brush and powder. It's meant to mimic the professional application of color. You go if and dab it with you needed. Reporter: Is this temporary? Absolutely. You have to reapply every time you wash you hair. Reporter: At John Barrett Sal Lon, we watched it. You will see this cover. It covers my gray in seconds. Reporter: And for 35 bucks, this kit can stretch your color for two months. Extending the the time between salon visits and saving you big. As a hairdresser, what do you thing of the quick fixes for color? They're generally essential. These powders. That cause a camouflage of the root are really just an excellent solution for -- they're very short term but excellent. Reporter: We cane how color wow battles gray. What about the grown-out highlights. You're blending more. I thing it's amazing. I was skeptical. Reporter: Gets a thumbs up? Two. We're all thumbing it up. We love it. Reporter: For "Good morning America," Sara Haines, ABC news, New York.

This transcript has been automatically generated and may not be 100% accurate.

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