It would be harder to find a more wholesome corporate ban than honey maid crackers. They had an ad with gay and biracial families and got a lot of complaints. What they did next got people watching.... See More
It would be harder to find a more wholesome corporate ban than honey maid crackers. They had an ad with gay and biracial families and got a lot of complaints. What they did next got people watching. That second ad is getting a lot of attention too, and millions of views online. All because the company says they wanted to reflect how families have changed over time. Though it's about love, honey maid gram crackers new commercial has a lot of hate directed at it. It has real-life diverse families including these two dads and biracial parents. Every day wholesome snacks for every day wholesome families. Some of the responses have been anything but wholesome. Generating negative backlash across the country, one person tweeting it's awful. Another writing, so done with the brand. One conservative brand calling it an attempt to normalize sin. The response has been so positive, and sure, there's been negative feedback as well, but the positives have outweighed the negatives ten to one. This isn't the first time an ad focusing on unity led to division. There was widespread negative reaction to this chooer owe's commercial with a mixed-race family. And this coke commercial with people from multiple backgrounds singing "America the beautiful." They stood by their ads. These companies that stand by the ads after the negative things are reflecting T values adds corporations. They are standing behind the message, releasing this followup ad viewed more than 2 million times. Messages of hate rolled up into messages of love. They have been around for 90
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