iPad Bouncy Seat Sparks Controversy

The high-tech baby toy is causing a stir among parents.
3:00 | 12/09/13

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Transcript for iPad Bouncy Seat Sparks Controversy
The latest high-tech twist on bouncy seats. Newborns and babies can hop along while checking in on an ipad. Abbie boudreau has the story. Reporter: Toy giant fisher-price is in the hot seat after unveiling a new taken to traditional bouncy seat. This high-tech newborn to toddler activity seat features a built-in ipad and it has parents rattled and up in arms. Some calling it the worst baby product ever. A lot of parents are upset because it just feels like they're taking technology too far and introducing it too early. Reporter: In a statement to abc news, fisher-price tells us we know the apptivity seat is not for everyone. The app times out after ten minutes. It's not an always-on feature. For parents who choose to opt out, the toy bar features a built-in peer ror. This is not the first high tech product geared for babies. There's the apptivity gym made by fisher-price and the two in one ipotty, which is not. While these products may not be from everyone, some parents are sold. This could be the answer a lot of overtired moms and dads are looking for. Reporter: For "good morning america," abbie boudreau, abc news, los angeles. We asked a lot of people what they thought. Kind of joef womening online and twitter. Most people were against it. As opposed to actually talking to them is this my kid has every gadget. Adrianne tweeted, I do not like this. Parents need to be interact piive. Let's bring in richard besser. You agree? I do. There are reasons this is not a good idea. The baby's brain is developing at incredibly rapid pace. It needs interaction with people. Babies need to see faces. See how living creatures are responding to what they're doing. We know from experience of children and television that the more time they get there, the slower their language develops. What about ten minutes here or there? The mommy wants to take a shower? Busy parent. It does come down to moms more than dads. What do you do during that time. There are things you can do. That's when your child needs to learn, how do I entertain myself? You build kreecreativity. You can put plastic mixes cups on the floor outside the shower. They develop skills. How do I have fun on my own? Doe we have wooden blocks? That's how we examine children. I give them blocks to see how they do wit. What are the guidelines? Nothing under 2? The academy of pediatrics d discourages any screen time. The other thing is not just for your child, but they discourage it as background for you. They find that when -- as a parent, you have that on, you're not interacting with your child. Good point, rich. Thanks. Well, it is the most

This transcript has been automatically generated and may not be 100% accurate.

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