We have a big controversy that's heating up for justin bieber. Yes. Naked pictures? Of the pop star turned up online earlier this week. I know, this is shocking to hear. But they went viral. It turns... See More
We have a big controversy that's heating up for justin bieber. Yes. Naked pictures? Of the pop star turned up online earlier this week. I know, this is shocking to hear. But they went viral. It turns out, now, though, it may all be a hoax, with bieber in on it the whole time. Abc's paula faris, what is going on? Reporter: Maybe he was feeling pressure to add to his twitter followers. If there's one person that bunt doesn't need more ity, it's justin bieber. That's why it's a tad shocking that he was not only behind the hoax. But he went to great lengths to create it. This racy picture, reported to be justin bieber in the buff, rocketed across the internet earlier this month. Fans of the clean-cut canadian, led to believe the photo, along with several video clips had been leaked online. That tiny bird tattoo, seemed to match one of the sicker's hip. Even bieber's tweets fueled the roomers. Yesterday, during the show, me and my tour manager had some stuff stolen. I had a lot of personal footage on that computer. But it turns out, the only real fowas this. The biebs showing off his dance moves in his new music video with nicki minaj. And that controversial photo, apparently a p.R. Stunt, pulled by the artist to promote his music video. Why risk your reputation for a publicity prank? It's part of becoming a pop star now a days. You can't do it unless you do these things for attention. Reporter: Earlier this month, these racy rihanna photos were posted on instagram. They weren't a mistake, either. Rihanna was promoting her purr fume. And back in june, the material girl gave fans a peep during a show. Some arguing madonna did it to get headlines. A bit of a desperate play, don't you think? Reporter: Why would the biebs, arguably one of the hottest stars on the planet, want or need the extra attention? Publicity stunts, as much as they seem like stunts, actually yield success. His fans love it. They go crazy over it. Reporter: And bieber may just have gotten the last laugh after all. Tweeting, since I was 4, I've had a lot of things said about me from dying to saying I had a baby with a woman I never even met. Nude pics, drugs, but today, today I get to be in on it. The biebs may also be laughing all the way to the bank. ♪ When the music makes you move ♪ Reporter: This music video now has more than 33 million views online. And that new music video is being viewed at a record pace. There were 10.6 million views within the first 24 hours. Of course, 33 million and counting, like we just referenced.
This transcript has been automatically generated and may not be 100% accurate.