First, this half hour, enthusiasm over March madness is one thing. But some teens took it to a new and disturbing direction. The kids had a bracket-style beauty contest to rank female classmates. And... See More
First, this half hour, enthusiasm over March madness is one thing. But some teens took it to a new and disturbing direction. The kids had a bracket-style beauty contest to rank female classmates. And gio Benitez is on the story this morning. Good morning to you. Reporter: Good morning. It happened at one of the stop high schools of America, shaker high, in Albany, New York. But this morning, a firestorm over a questionable bracket challenge. Even the police got involved. This morning, online outrage, after students at this top New York high school, launched a March madness bracket challenge like no other. Forget basketball teams. Guys tock to Twitter to rank girls at the school, by their looks. I was disgusted. Reporter: Guys at the Twitter account selected four girls to compete against each other for a week. Writing, may be best girl win. But almost immediately, current and former students at shaker high, wept on the offensive. Tweeting, are you kidding me? Bullying for fun? Can you be decent human beings and not do this. The principal turned to cops for guidance. But after 24 hours, the Twitter account was dead. This was one of the girls listed in that bracket challenge. I would be walking down the halls. And groups of guys could start clapping. And I was embarrassed. Reporter: It sounds like what we saw in you've I have "The social network," about the start of Facebook. Rank them. You mean students? Reporter: Dr. Robbie Ludwig says, boys will be boys. When girls are in high school, they judge themselves by their peers. They want to be considered beautiful and attractive. If they're not, it can influence their self-esteem. The guys thought it was funny. They don't understand what it does to us or how it makes us feel. Reporter: White police were called for guidance. We're told, they are not looking at any criminal activity. Even though some seem to think that this is a form of bullying, perhaps. A lot of other news overnight.
This transcript has been automatically generated and may not be 100% accurate.