You have seen the ads for the founder of men's warehouse, we'll like the way we look in his clothes. This morning, he's out of a job. Fired from the company he started. He's not going quietly. And... See More
You have seen the ads for the founder of men's warehouse, we'll like the way we look in his clothes. This morning, he's out of a job. Fired from the company he started. He's not going quietly. And abc's dan harris has a look at the controversy. Reporter: That signature tag line. I guarantee it. Reporter: That beard. I'm george zimmer, founder of the men's warehouse. Reporter: As ideas of what qualifies as hip as evolved. Look around. There's a new type of suit in america. Reporter: As his hair has grayed and his delivery mellowed. You're going to like the way you look. I guarantee it. I guarantee it. I guarantee it. Reporter: George zimmer has been the pitch man for men's warehouse. You're going to like the way you look. Reporter: But he does not like the look of this, a seemingly sudden announcement from the company on wednesday, saying the 54-year-old has been terminated, even though he was the founder and face of the corporation. Zimmer shot back in a statement of his own, telling abc news, he built the men's warehouse into a milt billion dollar company. But now that board of directors has inappropriately chosen to silence my concerns. A stock analyst who follows the company says zimmer has reduced his role over the past two years, during which time a new ceo has been appointed. But thatimmer had trouble relinquishing control, which led to this current conflict. This all has to be a bitter pill for zimmer to swallow. I went to the men's warehouse. Reporter: He founded the COMPANY IN THE 1970s. This little bald guy was the initial spokesman. That didn't go over so well. IN THE MID-1980s, ZIMMER STEPPED In and shot hundreds of ads. As the company grew and grew. Before you feel too bad for zimmer, consider that his most recent pay figure was nearly 2 million bucks. And he still owns 3% of the men's warehouse, a stake worth more than 66 million bucks. So, while he may not like the look of whoever the new spokesman is, he probably likes the look of his bank statement. I guarantee it. Reporter: For "good morning america," dan harris, abc news, new york.
This transcript has been automatically generated and may not be 100% accurate.