We continue now with NASCAR great Jeff Gordon pulling off a high-speed prank in his new Pepsi max ad. In it he gives a vocal critic the ride of his life. This is Gordon getting back at a guy who was... See More
We continue now with NASCAR great Jeff Gordon pulling off a high-speed prank in his new Pepsi max ad. In it he gives a vocal critic the ride of his life. This is Gordon getting back at a guy who was convinced that the previous Pepsi ad he did was a fake. Nick watt shows why the naysayer may now be convinced. Okay, go back. Reporter: That's NASCAR legend Jeff Gordon pretending he's just a regular cabbie. Well, almost regular. I'm going to be playing an ex-convict cab driver. That is Travis, an auto enthusiast and writer who thought he was on his way to drive a top secret corvette. Here's a peek of what happened. You buckle up your seat belt for me. Oh, yeah, sure. Oh, man. Why is that cop running all over my . Oh, what -- ooh! No way is this happening. I can't go back, man. Please. No. Oh. I can't go back, man, I'm sorry. No. No! Continually called him sir and said please because I figured if I showed that man some respect maybe he'd let me out or he wouldn't kill me. Reporter: But why did Jeff Gordon pick on poor Travis sikulski? Because last time he pulled a stunt like this pretending to be a fast driving car buyer, Travis went on TV to say it was all fake. I started to suspect on the second viewing. Reporter: For those fateful words this was Jeff Gordon's sweet revenge. This is going to be good. Reporter: Travis' friend ray was in on it and told him a cab would collect him to take him to that test drive. Travis, no doubt, this is real. Too real. I'm going to lose this guy. It never works. I've watched "Cops." They always get caught. Reporter: This time Travis got caught. ♪ Come on out, buddy. I'm Jeff Gordon. Oh, my god. Was that for real. That was for real. Would you like to go for another ride? Yes. Reporter: Fell for it hook, line and sinker. Those eyes can't lie. Pure terror. For "Good morning America," nick watt, ABC news, Los Angeles.
This transcript has been automatically generated and may not be 100% accurate.