DJ Questlove Brings Beats to Free NYC 'Lunch Break' Party

The Roots' DJ Questlove provides the music to Absolut's one-drink, one-hour bash.
3:09 | 06/18/13

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Transcript for DJ Questlove Brings Beats to Free NYC 'Lunch Break' Party
yahoo!. Josh. We first saw this in new york, "the new york times," a new trend, is partying during your lunch hour, lunch break not just for lunches anymore. Free midday party happening in new york about to go nationwide. A one-hour party. You're given a drink ticket, a bag lunch and free license as they say to boogie down. Abc's paula faris gets down. ♪ let's dance! Reporter: When you've got to cut loose and can't wait for the end of your workday. Imagine doing this right in the middle of your afternoon. Now you can. It's called lunch break. The latest dance craze designed to liven up your 9:00 to 5:00 what are you supposed to do on your lunch break? For me I usually just go out somewhere, grab lunch and bring it back. Reporter: Jeffrey jocelyn and some of his colleagues from noise, a business development company in new york city are gearing up to boogie down during their lunch hour. What are you expecting? I'm expecting some great music and a good time and cool people. Reporter: Networking is a big part of it too. Absolutely. Reporter: Is this your dance attire? In this is regular dance attire. I mean -- Reporter: Can you bust a move in this outfit? You know, there's a little give in these knees, yes. Reporter: The line to get in can take up a city block but once noon hits it's a race against time. What type of environment are you guys going for? The idea is to just have a really fun festive hour of power. Get people in there, have some fun, dance a little bit, move, get away from the desk. Reporter: Sasha lewis, ceo of flavor filled media teamed up with sboslut. It's free to go. You only get one alcoholic drink ticket for the hour and at the end a free bagged lunch to take back to work. But one of the biggest attractions, guest deejay. Quest love from the roots. The challenge is how can i rock a partyith just t-minus 59 minutes. I means that weigh all you have. Reporter: After the crew from noise arrived it was time for me to get in there. Here goes. Time to put on my dancing shoes. ♪ well, I'd like to think I'm not as bad as this. ♪ ♪ things aren't always what they seem ♪ Reporter: All right, so it's been established I can't dance but I am hungry. We have a peanut butter and jelly sandwich, hey-ho and a banana. Happy eats. At the end of the hour, it's back to the office. I feel completely energized. Reporter: You feel like you can go back to work thought. I can. Pretend. But you don't want to. Bye, you guys. Thank you. Have a good day at work. For "good morning america," paula faris, abc news, new york. That is my kind power lunch. I love that idea. The power to dance. Me, too. I'm sure you do. Oh. Oh, all right.

This transcript has been automatically generated and may not be 100% accurate.

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