Transcript for Olympic Winners 2012: What's Next For Gabby Douglas?
enough of her smile. No. She is the 16-year-old, with the impossibly huge smile. The how-could-forget-it nickname. They call her the flying squirrel. And the back story with a family that had some struggles. There she is, gabby douglas on the box of corn flakes. Cecilia vega is on the story in london. She is incredible, cecilia. You said it. I can't get enough of this girl, either. She has the perfect story. She certainly has the look. And now, she definitely has the gold. All of that makes for the perfect commercial. She is the girl known as the flying squirrel. And with two gold medals to her name, gabby douglas is flying straight into some big-time endorsement deals. Just hours after her first olympic win, the announcement. Little gabby on the cover of a corn flakes box. What's next for gabby? The sky's literally the limit. Gabby douglas is perfect for family-oriented brands who are looking for someone who really portrays all of those classic, middle-america values. Reporter: Some say the golden girl could bring in up to $10 million of endorsements over the next few years. Another olympic darling, michael phelps, collects $5 million to $7 million each year in endorsements. This smiling face could soon be the face of deals for shoes, toothpaste, cars. Cereal. Perfume, even. What gabby has to think about, is building her legacy. What is her brand? Reporter: When shannon miller and the magnificent seven took home the gold in 1996, the endorsement deals poured in. This time around, she says gabby has everything the big brands are looking for. That infectious smile and the joy. When you're trying to market a product, that's what you want. Reporter: From the smile to the spunk, there's more reason for gabby to bring in big bucks. Her historic win made her the first african-american woman to win a gold medal in the best all-around. And on top of it all, she's just 16 years old. She could easily come back and do it all over again in four more years. For gabby, it's less about the endorsement deal and the numbers she's signing and more about how many kids am I going to inspire? Gabby's expected to be endorsing products that appeal to a younger, female demographic. She'll probably be hitting the talk show circuit in a matter of days. I'm going to go out on a limb and I vote gabby douglas for next season's "dancing with the stars." For sure. I'm sold. I will buy anything gabby douglas sells. I thought you were going to nominate her for president. That, too. When she's a little older. She has 20 years. And coming up on "good morning america," is jenny from
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