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Shock Advertising: Does Buzz Lead to Business?

New "prankvertising" ad trend aims to gain publicity and go viral with sadistic scenarios.
02:11 | 09/06/2013

Transcript for Shock Advertising: Does Buzz Lead to Business?

I'll admit I've been a sucker for the type of stunt, when you laugh you simultaneously ask yourself, does this make me a bad person? But is this good business? The plan was simple and diabolical. The... See More
This transcript has been automatically generated and may not be 100% accurate.
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