Spanx Unveils New Jeans

The popular undergarment company is taking on outerwear.
2:38 | 07/28/14

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Transcript for Spanx Unveils New Jeans
Also up, it's spanx like you have never worn them before. This morning, the company is revealing an all new product meant to be seen. Sara Haines has the sneak peek. Reporter: The tummy-taming, behind-boosting go-to undergarment for a-listers and mere mortals is trying denim on for size. I'm a mom now, they don't exactly go to the same place after having a baby. Reporter: Sara Blake lee, who created the billion dollar slimming empire, spanx, gave us an exclusive sneak peak at her idea. Most have two threads, a stretch yarn and a regular yarn. Spanx has two stretch and one regular. Reporter: You double the give a little. It recovers better and holding you in more. Reporter: The slim X with the magic of spanx in the stomach control panel, and the signature, a wide waistband with a side zipper. And topping it off, strategically placed back pockets for a perky-looking bum. I never thought this was so important, the right distance of the pockets. Reporter: For women of all sizes? Come in size 26 through 32. It's an initial launch. And we will expand it. Reporter: To get the skinny, we had "Gma" interns try them on. What do you think of these? Amazing. Suction is the word that comes to mind. Reporter: You feel sucked? Tighter. Reporter: Sisterhood of the traveling pants. And to think this self-made billionaire got her start cutting off the bottom of pantyhose 12 years ago. She'll continue to evolve the beloved brand. Maybe even high heels. A comfortable high heel and retire? That has been on the list for so long. Reporter: That's a drop the mic moment. You walk away with no words. Now these jeans are available online and in spanx retail stores. Next month, launch in certain Dillard's and bloomingdales. You're wearing them now, right? Yes, I have a pair on right now. They look fantastic. Do the cat walk. You don't feel too -- the girl said suction in the piece? I don't feel suction, feel smooth. I feel like I could eat a lot and it would give. Live from wcvb-tv, channel 5,

This transcript has been automatically generated and may not be 100% accurate.

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