Colbert Strikes Web Gold With Daft Punk Dance Video

Host of Comedy Central's "Colbert Report" initiates a fake feud with MTV in viral campaign.
3:06 | 08/08/13

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Transcript for Colbert Strikes Web Gold With Daft Punk Dance Video
Stephen colbert is scorching the "gma" heat index this morning, with his version of the daft punk song, "get lucky," going viral, when the band supposedly canceled on colbert. He retaliated with a bunch of his celeb friends to shoot their own video of the song. Dan harris has the story. Watch it, folks. I'VE BEEN DAFT PUNK'd. Reporter: Stevphen colbert calling out mtv, for forcing his scheduled guest not to appear on his show. Nobody told me until 2:00 yesterday. ♪ She's up all night till the sun ♪ ♪ I'm up all night to get some ♪ Reporter: Colbert said the duo, canceled at the last minute, for contractual obligations on the mtv video awards. These. These draft punk guys are french. They're not into exclusive relationships. I thought we could have a manage-a-show. Maybe we could do it both. Reporter: Colbert brought on ashton kutcher, who had the show "PUNK'd." Crazy. You're the greatest. Reporter: And with that, colbert launched into his own music video version of "get lucky." Featuring everybody from jeff bridges -- jeff bridges. ♪ Reporter: To bryan cranston on roller skates. To matt damond. To henry kissen justicer. Security? Reporter: This may look like a real beef of sorts, keep in mind, comedy central is part of mtv network. It's a brilliant sort of publicity move. Just combining their forces. It kind of has all the ingredients that you need for -- you know, for a viral campaign. Reporter: Overnight, after all the worldwide attention -- let's get straight to the top story tonight. Me. Reporter: Colbert admitting the stunt was more about promotion than emotion. Busted. And now that I've come clean, i can just do what I love. PROMOTE THE VMAs. ONCE AGAIN, THE VMAs WILL APPEAR On the oprah winfrey network, SEPTEMBER 5th, AT 3:00 A.M., Following the premiere of "his recollectny horrors" with host, lieu diamond phillips. SET YOUR VCRs. Reporter: For "good morning americn harris, abc news, new york. Sam's dancing right now. We tried this. Not comfortable. I have a little pain in the hip. Nice job, though. Nice.

This transcript has been automatically generated and may not be 100% accurate.

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