Yoplait vs. Chobani: Battle of the Taste Buds

Greek yogurt titans will fight for your attention with their Super Bowl commercials.
3:00 | 01/21/14

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Transcript for Yoplait vs. Chobani: Battle of the Taste Buds
Now we've grown up with the epic battle between coke and Pepsi. Now a if you food fight working out. Rebecca Jarvis here with that. Good morning. As you say it is the new coke versus Pepsi of super bowl ads. And after this, you'll look at the dairy section in a whole new way. Chobani, Yoplait and dannon in the fight of their lives for your taste buds and your love of Greek yogurt. Introducing the Yoplait Greek tasteoff. The clash of the titans Greek yogurt edition. Yoplait Greek tastes better than chobani with fruit on the bottom. Reporter: Yoplait is taking on chobani, the multibillion dollar Greek yogurt industry leader. I have to sea play. Reporter: In their taste test of 300 people nearly two out of three preferred its blueberry Greek yogurt to chobani. You don't normally seeing ads going head to head. The stakes for this are incredibly high. Reporter: Last year Yoplait's low Cal Greek yogurt line Greek 100 debuted to huge Numbers making $150 million in sales during its first year on the Parke alone. Making it the best-selling new Yoplait product in 20 years but chobani launched its own low calorie line a month ago. The competitive Greek yogurt market is the biggest it's ever been, almost half of the $7.6 billion in overall yogurt sales come from the tart and thick favorite for millions of Americans. Hot on chobani's heel, dannon, the world's largest yogurtmaker. The company releasing this clip promoting their super bowl commercials reuniting its oikos brand John Stamos with his "Full house" family. Don't you think it's time we all get our own places? Nah. A real Greek yogurt battle going to be played out in the super bowl. The new coke and Pepsi. Reporter: So there you have it. Not one but two Greek yogurt ads coming up during this super bowl that will be as many as they have for candy. Wow. For Greek yogurt, no kidding. I love it. I have it every morning. George stephanopoulos, of course, has it every morning. Kind of figured that one out. But it's great for you. It is. It is really good for you. Tastes good too. Adding to the ad.

This transcript has been automatically generated and may not be 100% accurate.

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