Super Saturday Shoppers Seek Deals

Estimates show today could be the busiest shopping day of the year.
2:42 | 12/17/11

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Transcript for Super Saturday Shoppers Seek Deals
Can't have a question prayed and after holiday shopping I would start -- and have. -- -- -- -- -- -- -- Today is super Saturday which by some estimates -- the busiest shopping day of the year even exceeding huge shopping days like Black Friday and Cyber Monday. But this -- calendar is a big difference that retailers are pulling out all the stops with big sales to get shoppers in the door today. So just -- -- those deals and the big question this morning. Isn't next Saturday Chris receive an even better day to score big bargains ABC's TJ Winick is at the Macy's in New York's Herald Square. With the story in May be doing some shopping at his own good morning TJ. Good morning that's right it is go time for retailers you know 40% of Americans say they finish their holiday shopping last week. -- to make those cash register saying some retailers like Macy's here are giving you not one but two super Saturdays. To show up or not to -- that is the question. So called. Super Saturday falls but -- early. You -- super Saturday a day of huge savings in deep discounts normally falls in the last Saturday before Christmas. But this year that -- Christmas Eve. Leaving just hours for re -- of load all of that holding merchandise. That's -- several national chains including Macy's Sears and JC Penney celebrate super Saturday today December 17. Some of them -- offering when he percent -- 30% from 40% off. The entire store for a limited period -- time. Yet others like Skechers Victoria's Secret and banana republic are sticking with a 24. This scheduling -- who was a big deal for desperate retailers. Thanksgiving weekend might have set sales records draw and two weeks of 2.4 percent was the biggest since 2000. So get ready for 60%. Off toys coats and luggage at GC petty. The lowest prices of the season a squeeze -- bikes at Wal-Mart and Sears leaving give -- diamond earrings when you buy a 199. Dollars or more worth of jewelry. Fingers -- -- that we get a big kick off. On today Saturday. The stakes are even higher when you consider more customers than ever -- having buyer's remorse. Every dollar stores take in this holiday season will have to give back nine point nine cents and returns according to The National Retail Federation. In better economic times it's about seven cents. In the run up until Christmas several Sears and target stores -- stay open until midnight and many Macy's locations will actually be open 83 straight hours. Up until the holiday.

This transcript has been automatically generated and may not be 100% accurate.

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