New Technology Lets You Try on Virtual Clothes Before You Buy

FaceCakes's Virtual Try-On system promises to free users from dressing rooms forever.
3:00 | 12/11/13

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Transcript for New Technology Lets You Try on Virtual Clothes Before You Buy
Let's move on to the closet made famous in "clueless." It was the closet of the future, with technology that lets you try on clothing by being in front of a web cam. It could free you from dressing rooms forever. Abc's bianna golodryga has the story. Reporter: For so many women, the coolest closet was a fantasy come to life. With alicia silverstone as cher and her amazing before-its-time virtual closet. Now, nearly two decades later, life is imitating art. It's called swivel, the first virtual try-on system that lets you see how clothes and accessories look in real-time, without getting in the dressing room. It makes shopping easier for women. To remove barriers if you're shopping for products online or in stores. Reporter: It's the brian child of linda smith, ceo of face cake, who got her inspiration from "the jetsons." The future shopping is here. And now, you're able to interact with products and your own image and see what they would look like. Reporter: And playing around in this virtual closet is nothing short of magical. Different styles, looks, accessories, all without leaving one spot. This brings the mall or your favorite store and your favorite brand's products, all together in one little space for you. Reporter: The way it works, any store can put its database of clothing and accessories in its system, enabling the customer to try them on using swivel. It's not only limited to clothing and accessories. They also do makeup. This gray color. If I like what I see, I can make it darker or lighter. I need pink on my cheeks. There we go. And the facial feature recognition system tells where your features are and can apply makeup. I'm digging this red dress. For "good morning america," bianna golodryga, abc news, new york.

This transcript has been automatically generated and may not be 100% accurate.

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