Wal-Mart to Match Best Black Friday Sale Prices

Rebecca Jarvis discusses the race by retailers to offer the best bargains this holiday season.
1:30 | 11/20/13

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Transcript for Wal-Mart to Match Best Black Friday Sale Prices
We're going to turn to the holiday bargains coming earlier than ever this year. Walmart has announced they're going to match the best black friday prices starting this friday. Rebecca jarvis has more. Sales are going to go to halloween next. Sked them that exact same question at walmart. It feels like they're expanding the clock. They told me, this is the super bowl. They have a lot of plays to run. They're trying to run them with as much time as they have available. That's why walmart, is going to match black friday deals. Target, best buy, toys "r" us, amazon, they're all running black friday deals on their websites right now, as well. We're just seeing this completely expanding. And on black friday, black friday being the day after thanksgiving, we're going to see the sales start three hours earlier than average because they're beginning on thanksgiving. Are they doing that because they're worried it is going to be a slow year? They think it could be slower. A lot of people are buying bigger-ticket items like homes and cars. Ultimately, the american consumer, as a result of this economy, is going to be pulling back, according to recent estimates. We're looking at people spending about $738 this year versus $752 last year. Where are the best deals? The best deals for electronics. Usually fall on black friday. IT'S TVs, TABLETS AND Headphones. Rebecca, thanks very much.

This transcript has been automatically generated and may not be 100% accurate.

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