Weight Watchers Offers 24/7 Personal Coaches

Creating a strong support system can help participants overcome emotional eating habits.
2:30 | 12/26/14

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Transcript for Weight Watchers Offers 24/7 Personal Coaches
You guys, weight watchers is making its own new year's resolution. A brand-new approach to helping you lose weight now offering clients an unprecedented level of support with one-on-one attention 24/7 all day every day. ABC's Mara schiavocampo has the story. Reporter: 26-year-old bride-to-be Nancy Novo has gained 50 pounds in the last three years. She hopes to drop it before her wedding. By working with a coach. Now we'll speed it up, let's go. Reporter: No, no the this kind of coach. This kind. Hi, Nancy, it's Lori. Your weight watcher's coach. Reporter: It launched just this month gives members round the clock one-on-one access to certified coaches who have successfully lost weight on the program themselves. It's just a challenge for me to like incorporate fruit as a snack. You like to eat fruits. You just need to be reminded to do so. Reporter: While the service is still new and relatively untested, coaches are available 24/7 for phone calls. Hey, laura. Reporter: Live chats or e-mails but the service doesn't come free. It's $54.95 per month for the any time access and personal coaching. Like so many other, Nancy says she's an emotional eater. I really need the accountability. Someone to keep me accountable. It proms me to create better habits for myself. Reporter: Experts say the right support system can be crucial to lasting weight loss. It's having that one person who understands you kind of like your own personal medical doctor. You know, who understands your history, understands your challenges. If you have that that could be priceless for long-term success. Reporter: Her coach has been a weight watchers member for ten years. Weight watchers really helped me get control back of my life and it just really changed my relationship with food. Reporter: She understands firsthand how hard it can be to get past emotional eating and is able to share those lessons. We're there to help with the hard part. Everyone's hard part is different. Nancy, I'm here to motivate her, to guide her and have her continue to feel good about herself. Reporter: Nancy hopes working with a coach will help give her the extra push to reach her goal. I lost 20 pounds and I feel more confident and feel like I can achieve the goal. Reporter: For "Good morning America," Mara schiavocampo, ABC news, New York.

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