World Cup Raises HIV Education Hopes

At first, Federico Addiechi, head of FIFA's Corporate Social Responsibility department, defended the right of FIFA to steer clear of the issue during World Cup events.

"We receive hundreds of requests for different causes, which are all legitimate, and we have the difficult task of having to say no," Addiechi told PlusNews. "Within FIFA I'm pushing for as much space as possible [for social causes], but there are limitations; it's impossible to speak about HIV, and about human rights, and about human trafficking, and violence and gender equity ... because we are the World Cup, and we should be speaking about football [soccer]."

But eventually FIFA allowed free distribution of condoms at fan events, and broadcast HIV-prevention messages on giant screens, according to a statement FIFA e-mailed to ABCNews.com.

"It has been cleared up. After negotiations FIFA did allow condoms and HIV/AIDs information to be distributed at games, stadiums and fan parks and hotels," said Goldstein.

Goldstein said education has been especially important in South Africa, where expectations of who is at risk for HIV/AIDS are different than in most of the world.

"In countries where there's a smaller epidemic, the very high-risk group is prostitutes, men who have sex with men and intravenous drug users," said Goldstein.

"In South Africa we have a hyper-epidemic where the highest-risk group is the general population. People from countries where there's a smaller epidemic might think that if they avoid having sex with prostitutes they're safe, but that's not true," she said.

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