Making YouTube videos is not just a hobby anymore, it's a way for some people to brand themselves and make money.
Elle Fowler, 21, is one of the most successful YouTube beauty gurus, with her own channel of 100-plus, glitzy makeup tutorial videos. The college senior, whose YouTube moniker is "AllThatGlitters21," started doing them a year ago because she was bored for the summer.
Her channel has more than 62,400 subscribers and is so popular that she hired a Hollywood agent for interview...
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