Consumer Group Demands Crackdown on Vitamin Water Advertising Claims

The National Consumer League, a Washington consumer-advocacy group, filed a formal complaint with the Federal Trade Commission requesting it investigate Coca-Cola's marketing claims for Vitamin Water. The league said the brand touts more benefits than it can deliver. "Vitamin Water: Flu shots are so last year," reads one advertising poster for the product. In its complaint, the league said Vitamin Water ads say the drink not only promotes a healthy immune system but can also replace the flu...Full Story