Physicians Halt Free Sample Policy to Avoid Perception of Drug Company Influence
Who doesn't like freebies, especially when it comes to pricey pills?
But free medication samples, which at first glance look like a win-win-win situation for manufacturers, doctors and patients, can have hidden costs. Doctors might pick a sub-optimal drug simply because they have a sample. Plus, only makers of expensive brand-name drugs are doling out samples. And leaving pharmacists out of the equation might raise the risk of errors.
"Doctors think they're saving their patients money and... Full Story
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