Kellogg Gets the Message and Changes Its Own

Snap, crackle and pop. That sound could herald the end of advertisements touting unhealthy cereals and snacks to kids. Kellogg Co., the world's leading maker of cereals with close to $11 billion in 2006 sales, unveiled new standards Thursday for marketing its products to children under 12. Additionally, Kellogg will place new labels on the fronts of cereal boxes that highlight some of the nutrition information from the side panel. Like its Pop-Tarts, Kellogg needed some heat before it was...Full Story