During the lunch-hour rush Monday, Boston-area mother Jessica Riseberg stands in line at a McDonald's in Newton, Mass. Her 5-year-old daughter stands beside her, clearly excited to receive her lunch in the customary, brightly colored happy meal box.
The ritual is a twice-a-month treat for Riseberg's daughter -- though if the child had her way, it might happen more frequently.
"Every time we pass by an 'M,' the kids say that they are hungry," she said, "even if we have just eaten."
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