ADHD Ads Target Back-to-School Crowd

Parents shopping for pencils, book bags and new clothes for their kids may be tempted by recent advertisements to add yet another item to their back-to-school cart -- a prescription for an ADHD drug. So say critics of back-to-school themed ads for attention deficit hyperactivity disorder (ADHD) drugs sponsored by companies that market the medications. "Given that parents obviously are anxious about their kids' school performance, these ads really exploit these parents' concerns," said Dr....Full Story
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