The cheaper the beer, the more of it that college students will drink. Men are more open than women to a stranger's proposition for sex. The opposite sex looks more attractive after a few drinks.
To many, the above statements may seem obvious. But to some researchers, they may be the starting point for months of study, culminating in published research.
But is such research worth the time, effort and money that goes into it?
For some topics, the surprising answer may be yes. In the case of...Full Story