11. How important is it to get a gift on Valentine's Day?
If he/she forgets -- it's over: 14.4%
It's not important at all: 85.6%
12. How much money are you spending on a Valentine's Day gift?
$25 or less: 24.2%
$26-$50: 33.6%
$51-$74: 16.3%
$75 and up: 22.9%
I'm not -- he/she is supposed to spend money on me: 3.0%
13. How much should your partner spend on a Valentine's Day gift?
$25 or less: 28.4%
$26-$50: 19.6%
$51-$74: 7.4%
$75 and up: 4.1%
He/she doesn't need to get me a gift: 40.5%
14. Which best describes how you feel about V-Day?
Ick! It's a Hallmark holiday: 61.9%
Love it! It's another excuse to show I care: 38.1%
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More from Men's Health and Women's Health:
Send A Fun Valentine's Day Message
The Best Last-Minute Valentine's Ideas