While Willenbring hopes the Web site and brochure will spread across the nation to doctor's offices, counseling centers and universities, he says every person who simply visits the site to learn more about drinking will help make the project a success.
"A lot of research shows that facilitated self-change is really quite effective," he said. "There are studies showing that Internet interventions are effective in college students in reducing binge-drinking and consequences from binge-drinking."
Emily Bailin, a 24-year-old recent college graduate, told ABCNews.com that she was interested to find that her drinking habits were considered "high-risk" by the Web site.
"On average I have two to three drinks when I go out, and I consider myself to be responsible with my drinking, so that when they told me I was leaning toward ... more "high-risk" drinking, I was very surprised," said Bailin.
"Having two to three drinks in one sitting or over the span of a few hours is perfectly 'normal' among my peers," said Bailin, "And that's a problem."
Harris Stratyner, a licensed psychologist and the regional vice president of Pennsylvania's Caron Treatment Centers, said that while he applauds NIAAA for developing the site, he does have some reservations about its effectiveness.
The common defense mechanisms of alcoholics -- denial, projection and rationalization -- may make those who visit this site think they don't have a problem, according to Stratyner.
"I just worry about people who are going to rationalize their behavior and say, 'Oh, I don't drink that much,'" he said. "Nobody is there [on the Web site] to question their judgment."
Stratyner explained that an inherent problem is that Web sites by their nature generalize and are unable to cater to an individual's needs.
"What if someone reads that you can drink 14 drinks in a week if you're a man but then they don't read the section about interference with particular medications?" said Stratyner.
Even though Stratyner recognizes that this site and others like it can never be perfect because of its lack of person-to-person contact, he does laud NIAAA for its efforts.
"The NIAAA really had guts to do this," said Stratyner. "To try and help people at a time when we need to raise people's consciousness and while people might not be able to afford therapy.
"At least they're trying."
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