"People may discount the degree to which there's a name environment that we live in everyday: You go around, you meet people, you hear names in the news, on the radio," said Gureckis. "Even if you go look at baby name books, that name environment is going to bias you."
So, if a couple somehow feels "Olivia" has a distinctive ring to it, Gureckis said it's likely their neighbors down the street felt the same way.
Names can die off, too, especially when a name gets too popular too fast. Gureckis said other researchers have shown that it will likely die out quickly. "For example, Nevaeh really grew dramatically and because of its rocket growth, it might disappear in the next couple of years," said Gureckis. Nevaeh is "heaven" spelled backwards.
In that way, Gureckis argues that baby names could be an easy marker for how many "motifs," artistic sensibilities or even ideas change in our culture and influence one another.
Jeff Bradley, author of the book "Hello, My Name Is… A Guide to Naming Your Baby," noticed these trendy names carry a stigma, too.
"It's a great way to show you what your parents were watching on TV," said Bradley. "I think it kind of dates people. If your name is Beyonce, then 20 years from now, 30 years from now, people are going to have you pegged."
Parents of all of the newly named "Emmas" may have been influenced by an episode of the TV sitcom "Friends," where two characters name a baby Emma.
Similarly, parents of an "Aiden" may have been subconsciously influenced by the "Sex and the City" character Aidan Shaw. However, Aiden might have already been influencing the writers of "Sex and the City."
The show debuted in 1998, but the baby name Aiden shot up out of obscurity starting in 1994. It went from not being listed in 1993 to 935th most popular in 1994, 545th most popular in 1998 and 16th most popular name in 2008, according to the Social Security Administration.
Coincidentally, another Aiden Shaw, a popular British porn star and author, shot to stardom in his field in the early 1990s. ABC News asked readers whether they liked their names, and a number of people clamored to report that they felt "dated" by their once-trendy name.
"It's WAY too common," wrote in an Ashley from Jefferson City, Mo. "I was born in 1984 and my mom was really into "The Young and the Restless" soap opera. Needless to say, that's where she first heard of the name Ashley, and hence, I got my name. Little did she know thousands upon thousands would follow from that same year!"
Others suffered from creative spellings, another side effect from the anything-goes naming culture that Bradley noticed in his book.
Tabbitha from Cleveland, Ohio, wrote that she can't stand her name, in part, because of the spelling. "It's very rare for me to meet someone new without them asking me if I can wiggle my nose (Tabitha was the name of the nose-wiggling daughter on the TV show "Bewitched"). It gets really old after 20 years! Not to mention my mom decided to spell it differently, so no one ever gets it right," she wrote.
"I try to tell people, remember, you're not just naming a cuddly little baby. You're naming a high school student on the track team, you're naming an adult, a future professor, one day, you're naming an 80-year-old," said Bradley.