No Love for Edgy Message: Cancer Bracelets Rankle Schools

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The Dr. Susan Love Research Foundation in Santa Monica, Calif., expresses some skepticism about how much the "booies" campaign will raise awareness.

"A bracelet is not going to educate anybody," said Naz Sykes, executive director of the foundation. "There has to be an educational component to go with it."

Sykes also said that this campaign is unique because of who it targets.

"I've never seen a campaign targeting kids. This is new."

Keep A Breast, located in Carlsbad, Calif., said it would use a number of campaigns that "use art and artistic expression" to keep young people informed about prevention and early detection of breast cancer. In another recent campaign, Keep a Breast handed out information on breast self-exams at what it called a "traveling education booth."

Keep A Breast also said all the money raised from the bracelet sales goes toward the organization's education and awareness programs.

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