While many people hit the gym and suffer through crash diets to attain a smaller behind, there are others who actually seek out surgical solutions for a larger, rounder butt.
For these people, cosmetic surgery can offer buttock implants. Unlike breast implants, which are filled with either silicone gel or saline, buttock implants are solid slabs of silicone, positioned beneath the fibrous lining of the buttock muscles.
The result is a rounder, more voluminous rear end. But this result comes at a price for many patients.
"We don't really have the same demand for buttock implants in our part of the world as you see elsewhere," Roth noted. "And that may be a good thing. There is a high rate of problems with these implants."
Among these problems is an increased risk of infection. This is because in order to hide the incision from plain view, surgeons will often place it between the buttocks, perilously close to the anus and the germs that reside there.
And even after the incisions have healed, the implants are situated in an area of the body that endures its share of daily abuse.
"Just logically, if you think about what you're doing -- putting an implant into an area that you sit on -- it stands to reason that there is a very significant rate of problems with these devices," Roth said.