Spas Now Part of American Life

In this competitive market, spas are differentiating themselves by offering exclusive creams, oils and products for sale to customers so they can try to “take the feeling home.”

The Marriott Desert Springs Spa in the hotel in Palm Desert, Calif., for example, offers Kersten Florian sprays, exfoliants and oils. The spa’s director, Jennifer Overton, chose those products because the company teaches her staff how to use the products for massages and facials.

The Greenhouse offers its own line of products of foot and hand products, which it developed from scratch. “We worked with dermatologists, massage therapists and a series of labs,” says marketing and product manager David May. They sell for $20.

Floating Spas, Literally and Figurately Spas also distinguish themselves by the novelty of their locations and the nature of the services they offer.

Canyon Ranch, which has three well-known facilities in Tucson, Ariz., Lenox, Mass., and Las Vegas, Nev., plans on building the world’s first cruise ships, Quest I and Quest II, completely dedicated to spa services and wellness, says Katie Garber, spokeswoman for the company.

The Red Mountain Desert Adventure Sports Spa, in Ivins, Utah, offers rock climbing, kayaking, hiking and traditional spa treatments, such as facials and massages.

Nestled in the red mountains of Sedona, Ariz., the Enchantment Resort will be opening a spa next month called “Mii Amo,” which means “journey” in the Native American Yuman language. The spa will offer treatments from many cultures, including traditional Swedish massage and a blue-corn body polish that relies on an American Indian practice of using the corn for cleansing and purifying the skin. A shaman from the area, will also be on hand to read native spirit cards.

“We are trying to be authentic to the area,” says Toni Nurnberg, Mi Amo’s director. “Sedona is home to Native Americans.”

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