Kids Think Food Tastes Better From Cartooned Packages

For generations now, the grocery store tantrum has marked a rite of passage for parents. Somewhere in the snack aisle, a clenched-jaw parent is watching a child writhe in agony over a cardboard box with a cartoon character on it. Today, researchers from Yale University announced the results of a small study which confirmed that, to children at least, food that's marketed with cartoons tastes better. Forty children from the New Haven, Conn., area were asked to do a taste test of gummy fruit...Full Story
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