Bleachorexia: When Teeth Are Never White Enough

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Bright White or Bust

Today, Americans spend more than a billion dollars a year just on over-the-counter teeth-whitening products, according to the American Academy of Cosmetic Dentistry. While bleaching can be done safely, especially under the guidance of a dentist, the advent of at-home bleaching kits and spa bleaching treatments have made it all too easy for bleaching junkies to double up or triple up on treatments at the expense of their dental health.

"Bleaching is very effective in moderation, and it's safe in moderation," says Dr. Jablow. "It's when you're bleaching all the time, beyond what is recommended -- that's when you run into problems."

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