Congress Probes Celebrity Drug Ad Endorsements

Anyone who's watched TV in the last few months has probably seen the ads. A kindly "doctor," Robert Jarvik, inventor of the artificial heart, tells viewers about the benefits of Lipitor, the cholesterol-lowering medication. The ubiquitous commercial, along with previous ads, helped make Lipitor the best-selling drug in the world, with almost $13 billion in sales in 2006. Those ads, and their use of celebrity endorsers, like Jarvik, are now being investigated, for potentially misleading...Full Story