Gatorade Mobile Game Referred to Water as 'the Enemy'


Stoler said that most people, especially children, should probably avoid the extra calories and sugar contained in sports drinks. She said she's also worried that kids now consume sports drinks even when they aren't doing sports.

"This shouldn't be something they wash down their pizza with," she said.

Besides winning the IAB award, the game is up for several other gaming and mobile awards. It garnered 4 million Facebook likes and was downloaded more than 2.3 million times, according to the video describing the game and marketing that accompanied the award's submission and has since been taken down. The game, which is no longer available, was played more than 83 million times and 73 percent of those players were between the ages of 13 and 24, according to the video.

Huehnergarth said she hopes the attorney general will respond to her complaint quickly.

"They're trying to fly under the radar. If they have a deceptive claim, I'd like to see this campaign investigated to prevent sending a false message to children about how healthy it is to drink water," she said.

Related: 4 New Drink Trends Decoded

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