"Our objective, our aim, and our dream is to educate children," Ziauddin said of the new effort. "And especially girls, because when you educate a girl, you educate the whole family. You educate a generation. You educate all other coming children.
"It is not a privilege that we are educating them. It is their basic right."
Some militant clerics in Pakistan have reportedly issued a fatwa against Malala, saying they would kill her if she recovers from her injuries. Despite this, her story has garnered international support, and just last week, Malala was officially nominated for this year's Nobel Peace Prize.
To find out what you can do to help the Malala fund, click here.
ABC News' Nick Schifrin contributed to this report.