People Forget Names Because They Don't Care

You're at a party and you're introduced to someone new. The two of you start talking, and in the midst of conversation, you get distracted. You start to think about what you want for dinner, or what your plans are for the weekend. Then, you realize you have completely blanked on your acquaintance's name. Sound familiar? Now, blaming it on having a bad memory may no longer be a valid excuse. According to Richard Harris, a professor of psychology at Kansas State University, it's not your...Full Story
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