Sarah Murnaghan's Mom Used Social Media Savvy to Get Her Daughter Lungs

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On Saturday, June 22, Sarah woke up after nine days of sedation. She is expected to be taken off her ventilator and breathing on her own toward the end of the week, Murnaghan wrote on her Facebook page.

And now, the Murnaghans are using a new social media tool, gofundme.com, to raise $10,000 to pay for expenses associated with Sarah's treatment. In addition to updating Sarah's supporters on her condition, Murnaghan promised to post a video of her "awake and fully experiencing her new lungs."

O'Connor said telling health stories has become increasingly popular over the past few years, in part because all anyone needs to tell a story and generate buzz today is a cellphone or an Internet connection.

"You don't need to be friends with the director of your local newspaper," he said. "You don't need to have gone to the same college as a news anchor."

The Murnaghans raised $3,586 in four days.

Lubin said health petitions have done especially well on Change.org since she started working there a year and a half ago.

"People are winning and winning at really increasing rates," she said, adding that these victories can vary from getting better rates for certain procedures to prompting a review of the federal organ transplant policy. "It's been fascinating."

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