Tell someone that he's sexist, ageist or racist nowadays and it's easy to get a red-faced defensive reaction. In modern times, men and women of all backgrounds would rather believe themselves to be benevolent egalitarians.
Yet, while few want to be known as a bigot, millions of people seem to wonder, "am I?" -- and going to the Project Implicit Web site to find out.
Started as a research tool at Yale in 1995, Project Implicit now has 11 million tests completed, and 20,000 new tests taken...Full Story